The only enterprises making money are conference organizers and magazine publishers.īecause the technology does not live up to its overinflated expectations, it rapidly becomes unfashionable. The Hype Cycle for Emerging Technologies features technologies that are the focus of attention in the IT industry because of particularly high levels of hype, or those that may not be broadly acknowledged but which we believe have the potential for significant impactįor reference, the Hype Cycle tracks technologies through five stages:Ī breakthrough, public demonstration, product launch or other event generates significant press and industry interest.ĭuring this phase of overenthusiasm and unrealistic projections, a flurry of well-publicized activity by technology leaders results in some successes, but more failures, as the technology is pushed to its limits. Here is how Gartner Fellow Jackie Fenn describes this particular report: The Hype Cycle for the Emerging Technologies, 2010, was published publicly. Gartner Hype Cycles describe the various technologies that address a particular market. maintains a series of well-followed reports, called Hype Cycles.
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